How Big Plant Theory Started

Big Plant Theory was born from a quiet turning point in my life — becoming a mother.

When my daughter arrived, everything shifted. Suddenly, every choice mattered more. What I put on my body. What I brought into my home. What I fed myself while caring for a newborn. I found myself slowing down, reading labels, questioning ingredients, and realizing how disconnected modern wellness had become from nature.

I wasn’t looking for perfection. I was looking for intention.

I wanted a healthier lifestyle built on real plants, thoughtful rituals, and grounded choices. I wanted products that felt honest. Simple. Purposeful. I wanted to understand what I was using and why. And most of all, I wanted to create an environment where my child could grow surrounded by care, not chemicals.

So I returned to plants.

I continued studying herbs, making small batches in my kitchen, learning how different roots, leaves, and flowers support the body over time. What started as teas and oils for my own family slowly became something bigger — friends began asking, then neighbors, then clients.

Big Plant Theory grew naturally from there.

Today, Big Plant Theory is built on the belief that healing doesn’t have to be complicated. That slow, consistent care matters. That plants work best when they’re honored as part of a system — supporting the body gently, day by day.

Every product we make is guided by that original intention:
to help people make more mindful choices, reconnect with nature, and build healthier routines for themselves and their families.

Big Plant Theory isn’t just a brand.
It’s a return to roots.
A reminder to slow down.
And an invitation to live more intentionally — one plant at a time.

Our Approach to Formulation

At Big Plant Theory, formulation begins with intention.

Every product is created with the understanding that wellness is built through small, consistent choices over time. We don’t chase trends or quick fixes. Instead, we focus on plant intelligence, thoughtful design, and routines that fit into real life.

Each Big Plant Theory product is:

• Thoughtfully formulated in small batches
• Built around plant-based ingredients
• Designed as part of a broader care system
• Produced using documented, step-by-step processes

We value transparency without overwhelm. Ingredient lists, directions, and safety notes are shared clearly, while formulation ratios and internal methods remain proprietary. This balance allows us to protect the integrity of our work while honoring the trust of those who use it.

Designed for Real Routines

Our products are meant to be used slowly, consistently, and without pressure.

They’re created to support:

• Daily care rituals
• Gentle postpartum and family routines
• Intentional moments of pause
• Skin, body, and hair that benefit from steady care over time

Big Plant Theory isn’t about fixing.
It’s about showing up for care in a way that feels sustainable.

Transparency & Responsibility

We take responsibility seriously.

• Products are intended for topical or lifestyle use only, as labeled
• We avoid exaggerated or medical claims
• We provide clear directions, safety notes, and ingredient disclosures
• We continuously refine our systems and processes

Big Plant Theory is built on trust — and trust requires clarity.

A Gentle Note From Our Brand

Our work is rooted in respect — for the body, for plants, and for pricing. We create supportive products meant to work gently and over time, not force quick results.

We believe care works best when its consistent, simple, and thoughtfully made. Each product is designed with a clear role and used with intention.

We do not rush production, over promise outcomes, or encourage overuse. Instead, we focus on education, clarity and trust.

Our products are offered as supportive care — not medical treatment — and we encourage listening to your body and seeking professional guidance when needed.

This approach allows us to care deeply, work sustainably, and stay aligned with our values.